Web Copywriting by UK based copywriting experts. Through the production of well crafted Web Copy our dedicated team can help point your traffic in the right direction.
After all, there is no point in building traffic if its presence is not converted.
Not restricted to a specific industry or market, our versatile copywriters boast the skills needed to guide your visitors to exactly where you want them to be.
Whether you want your traffic to click, buy, register or even get socially involved, our team will do whatever it takes to improve the efficiency of your website.
What is Web Copywriting?
Web Copywriting refers to the production of Web Copy from a copywriter to their client. Its technique is mainly revolved around increasing the efficiency of a website although it also has many strengths in SEO too. Pages are produced specifically to meet the needs of a particular visitor.
These Webpages (known normally as SEO Landing Pages) are optimised to encourage this targeted user to make a particular action. This can be anything from clicking on another page to the handing over of their details.
Web Copywriting is a process that is always performed with SEO in mind; a varied range of keywords are utilised to enhance both SEO and CO (conversion optimisation).
Why have Web Copywriting?
On page content creation allows a business to have an effective website no matter how little their experience in Web development or SEO. The majority of websites boast interesting content but then lose their traffic as they fail to direct them to a specific end. Web Copywriting works to eliminate this problem through subtly guiding online user towards a particular goal.
These SEO landing pages don’t just attain traffic; they master it. Through improving the clickability, usability and overall enticement of a webpage the technique prevents visitors from becoming either lost or disinterested.
The benefits of Web Copywriting
Web Copywriting boasts a wide range of benefits but it has its most notable impact on Conversion Optimisation. SEO landing pages are built with a pre-planned purpose – they are not just pages packed with information. Instead they are a powerful conversion tool capable of leading visitors down a desired commercial path. This helps in turning traffic from visitors into consumers.
On page content creation also incorporates a sites META information into its technique. Specific keywords and then longer phrases are carefully researched and integrated into a website’s tags. This helps the search engines work out what a particular website is trying to achieve (thus having an impact on the way it is listed in the SERP’s).
This allows a webmaster to metaphorically enhance the layout of their shop window.