Press Release writing by UK based Press Release writers. Our team of writers produce journalistically enticing Press Releases designed to take your PR campaign to a whole new level.
Steeped in experience, our team of writers boast the knowhow needed to create deeply researched content on any industry in any market. They take pride in their ability to work closely with clients and empathise with the commercial message they wish to evoke about their business.
What is Press Release writing?
Press Release writing is a marketing technique that PR’s managers have utilised since the beginning of commercial publications. Offering its journalistic audience an inviting story and the stats to go with it, its content is used to expand a company’s public exposure. Press Releases are rich in keywords making them the perfect platform to enhance success in both PR and in SEO. Press Release writing can be considered successful if the content submitted is noticed, featured and commented upon by various newswires. This media attention can only come, however, from Press Release’s that offer genuinely enticing content.
Why Press Release writing is essential to SEO
Press Release writing offers a business more than just targeted content. It offers it a voice. Through expressing a company’s opinion on a particular topic, Press Releases bring personality back onto the commercial stage. Having a solid reputation in business is important, but not nearly as important as standing out from the crowd. Without a clear awareness for the general public, and an outlined set of inner values, a business loses touch with what it is trying to achieve. Press Release writing helps to bring a business back to reality; showing its target audience that it is fuelled through ambition and not just through corporate greed.
The Benefits of Press Release writing
Press Release writing offers businesses a cost-effective way to significantly increase PR in the shortest amount of time. A Press Release’s main strength lies in its ability to combine an abundance of positivity with a particular company or brand name. The reputation of the said business is sub consciously heightened in the eyes of the reader as they digest both the enticing stats and the business associated with those findings. Press Release writing can also play a major part in an SEO strategy. A deep injection of keywords along with a carefully placed Link makes the content in a Press Release more than just a tool for PR.
Our Press Release writing services greatly complement our Press Release submission services.