A number of Google’s tools have enjoyed a facelift and been combined to create one useful mobile tool that is ideal for the marketer or website owner. Google Trends has had a facelift and been combined with Google Insights to create a single mobile application. Users looking for Google Trends for Websites will not find the tool while those searching for Insights for Search will be redirected to Google Trends.
Discovering Information Using Google
Google Trends was primarily used as a discovery tool offering users the opportunity to see what was trending at a particular moment. The new Trends tools will also incorporate a range of other beneficial additions and has been optimised into a single mobile tool. If you go hunting for Insights for Search then you will find your way to the new incarnation of the Google Trends for Mobile tool.
Hot Searches Expansion
Another tool that has enjoyed an update is the Hot Searches tool. Hot Searches is a shortened version of the Insights tool that shows you the most popular news story or topic to have hit the Internet, according to search term. By default it shows US results, primarily because this was the only country that was offered as part of this tool until this latest change. Now, the Hot Searches function has spread to include India, Japan, and Singapore.
The Trends Service
By clicking on the single result displayed on the Trends homepage, users can visit an extended version of the page. Here, you will see a longer list of the most popular search terms for the day. You can change destination and you can scroll through to view a list of the latest content that is relevant to the given keywords.
Same Service, Now Mobile
The Trends tool still offers the same charts highlighting the top search terms and those that are rising the quickest. Enter a keyword or search term and Google will find the 10 most popular searches that include that keyword for you and present you with an ordered list as well as a world map that shows which areas search for that term the most frequently; a useful tool for content writers, journalists, and website curators alike.